Quick summary (30 sec)
Banners — Performance Playbook — feature-specific Verion guide.
What is it?
Banner performance playbook: creative rotation, size mix, frequency discipline, credit runway.
Why use it?
After stable delivery.
When to use — and when not
- ≥3 days of stats
How it works in Verion
Use Analytics with banner feature filters; pause low CTR; raise caps only on winners.
Requirements
- Analytics access
Who it is for
- Growth advertisers
Step-by-step
- Baseline CTR by size.
- Rotate creative weekly.
- Apply frequency awareness.
- Reinvest saved credits into winners.
Best practices
- Document each change
Common mistakes
- Changing size and offer same day
FAQ
Where is Frequency Cap?
Documented in Settings Reference and field help when the control exists.
Troubleshooting
Stats disagree with credits
Allow reporting lag; then open Support with timestamps.
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