Quick summary (30 sec)
Run controlled tests on creatives or settings to learn what earns better results per credit.
What is it?
A/B Testing helps you compare variants under controlled traffic splits inside Verion Ads. Tests isolate one change at a time so you can trust which banner, text, or setting actually improves performance.
Why use it?
Run controlled tests on creatives or settings to learn what earns better results per credit.
When to use — and when not
- Use when your goal matches A/B Testing.
- Do not use if the menu item is hidden — the feature is OFF for you.
How it works in Verion
Create or edit items in A/B Testing, submit for review when required, then monitor status and credit impact.
Who it is for
- Advertisers optimizing creatives
- Publishers testing placements
- Growth teams validating hypotheses
Step-by-step
- Open A/B Testing and define one clear hypothesis.
- Create control and challenger variants that differ in a single factor.
- Allocate enough credits or impressions for statistical confidence.
- Run until the planned sample is reached without mid-test edits.
- Ship the winner and archive the loser with notes.
Best practices
- Do not change two variables in one test.
- Stop tests early only for severe policy or tracking failures.
- Record seasonality if contests temporarily skew traffic.
FAQ
What problem does A/B Testing solve?
Keep A/B Testing healthy so delivery and matching stay eligible on the exchange.
What usually blocks A/B Testing?
Most often: verification, creative approval, and credit type for this inventory Feature key: ab_experiments.
Troubleshooting
Cannot open or use A/B Testing
First check: verification, creative approval, and credit type for this inventory. Requires the operator to enable the “ab_testing” plugin when it is gated.
A/B Testing runs but results look empty/wrong
Check approval status, caps, and whether the creative/site is still active in A/B Testing.
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