Quick summary (30 sec)
Issue or respond to RFPs for packaged publisher inventory.
What is it?
RFP Marketplace helps you trade structured campaign requests inside Verion Ads. RFP Marketplace is an AdTech module on Verion Ads that helps publishers and buyers trade structured campaign requests with clearer commercial control.
Why use it?
Issue or respond to RFPs for packaged publisher inventory.
When to use — and when not
- Use when your goal matches RFP marketplace.
- Do not use if the menu item is hidden — the feature is OFF for you.
How it works in Verion
Open the RFP marketplace module, configure the monetization control, then validate on a live/verified site.
Who it is for
- Publishers optimizing AdTech stack
- Buyers in PMP or guaranteed deals
- Ad ops teams managing yield
Step-by-step
- Open RFP Marketplace from AdTech modules (feature=rfp_marketplace).
- Confirm domain/tag prerequisites and plan access.
- Configure partners, floors, or deal parameters for your goal.
- Launch on a subset of zones first.
- Measure fill/yield impact and roll forward carefully.
Best practices
- Change one major yield lever at a time.
- Protect brand inventory with Publisher Protection rules.
- Use Revenue Intelligence to validate module impact.
FAQ
What problem does RFP marketplace solve?
Use RFP marketplace when you need structured monetization controls beyond classic exchange listings.
What usually blocks RFP marketplace?
Most often: domain verification, module plugin, and plan entitlement Feature key: rfp_marketplace.
Troubleshooting
Cannot open or use RFP marketplace
First check: domain verification, module plugin, and plan entitlement. Requires the operator to enable the “rfp_marketplace” plugin when it is gated.
RFP marketplace runs but results look empty/wrong
Confirm the module is enabled and related inventory/tag setup is complete for RFP marketplace.
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