Quick summary (30 sec)
Run header bidding auctions so multiple demand sources compete in parallel.
What is it?
Header Bidding helps you enable parallel auctions before ad render inside Verion Ads. Header Bidding is an AdTech module on Verion Ads that helps publishers and buyers enable parallel auctions before ad render with clearer commercial control.
Why use it?
Run header bidding auctions so multiple demand sources compete in parallel.
When to use — and when not
- Use when your goal matches Header bidding.
- Do not use if the menu item is hidden — the feature is OFF for you.
How it works in Verion
Open the Header bidding module, configure the monetization control, then validate on a live/verified site.
Who it is for
- Publishers optimizing AdTech stack
- Buyers in PMP or guaranteed deals
- Ad ops teams managing yield
Step-by-step
- Open Header Bidding from AdTech modules (feature=header_bidding).
- Confirm domain/tag prerequisites and plan access.
- Configure partners, floors, or deal parameters for your goal.
- Launch on a subset of zones first.
- Measure fill/yield impact and roll forward carefully.
Best practices
- Change one major yield lever at a time.
- Protect brand inventory with Publisher Protection rules.
- Use Revenue Intelligence to validate module impact.
FAQ
What problem does Header bidding solve?
Use Header bidding when you need structured monetization controls beyond classic exchange listings.
What usually blocks Header bidding?
Most often: domain verification, module plugin, and plan entitlement Feature key: header_bidding.
Troubleshooting
Cannot open or use Header bidding
First check: domain verification, module plugin, and plan entitlement. Requires the operator to enable the “header_bidding” plugin when it is gated.
Header bidding runs but results look empty/wrong
Confirm the module is enabled and related inventory/tag setup is complete for Header bidding.
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