Quick summary (30 sec)
Diagnose and improve fill rate across zones and partners.
What is it?
Fill Rate Optimizer helps you raise the share of requests that receive ads inside Verion Ads. Fill Rate Optimizer is an AdTech module on Verion Ads that helps publishers and buyers raise the share of requests that receive ads with clearer commercial control.
Why use it?
Diagnose and improve fill rate across zones and partners.
When to use — and when not
- Use when your goal matches Fill rate optimizer.
- Do not use if the menu item is hidden — the feature is OFF for you.
How it works in Verion
Open the Fill rate optimizer module, configure the monetization control, then validate on a live/verified site.
Who it is for
- Publishers optimizing AdTech stack
- Buyers in PMP or guaranteed deals
- Ad ops teams managing yield
Step-by-step
- Open Fill Rate Optimizer from AdTech modules (feature=fill_rate_optimizer).
- Confirm domain/tag prerequisites and plan access.
- Configure partners, floors, or deal parameters for your goal.
- Launch on a subset of zones first.
- Measure fill/yield impact and roll forward carefully.
Best practices
- Change one major yield lever at a time.
- Protect brand inventory with Publisher Protection rules.
- Use Revenue Intelligence to validate module impact.
FAQ
What problem does Fill rate optimizer solve?
Use Fill rate optimizer when you need structured monetization controls beyond classic exchange listings.
What usually blocks Fill rate optimizer?
Most often: domain verification, module plugin, and plan entitlement Feature key: fill_rate_optimizer.
Troubleshooting
Cannot open or use Fill rate optimizer
First check: domain verification, module plugin, and plan entitlement. Requires the operator to enable the “fill_rate_optimizer” plugin when it is gated.
Fill rate optimizer runs but results look empty/wrong
Confirm the module is enabled and related inventory/tag setup is complete for Fill rate optimizer.
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