Quick summary (30 sec)
Build and send commercial proposals for inventory packages.
What is it?
Proposals helps you create buyer-facing commercial proposals inside Verion Ads. Proposals is an AdTech module on Verion Ads that helps publishers and buyers create buyer-facing commercial proposals with clearer commercial control.
Why use it?
Build and send commercial proposals for inventory packages.
When to use — and when not
- Use when your goal matches Proposals.
- Do not use if the menu item is hidden — the feature is OFF for you.
How it works in Verion
Open the Proposals module, configure the monetization control, then validate on a live/verified site.
Who it is for
- Publishers optimizing AdTech stack
- Buyers in PMP or guaranteed deals
- Ad ops teams managing yield
Step-by-step
- Open Proposals from AdTech modules (feature=proposals).
- Confirm domain/tag prerequisites and plan access.
- Configure partners, floors, or deal parameters for your goal.
- Launch on a subset of zones first.
- Measure fill/yield impact and roll forward carefully.
Best practices
- Change one major yield lever at a time.
- Protect brand inventory with Publisher Protection rules.
- Use Revenue Intelligence to validate module impact.
FAQ
What problem does Proposals solve?
Use Proposals when you need structured monetization controls beyond classic exchange listings.
What usually blocks Proposals?
Most often: domain verification, module plugin, and plan entitlement Feature key: proposals.
Troubleshooting
Cannot open or use Proposals
First check: domain verification, module plugin, and plan entitlement. Requires the operator to enable the “proposals” plugin when it is gated.
Proposals runs but results look empty/wrong
Confirm the module is enabled and related inventory/tag setup is complete for Proposals.
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