Quick summary (30 sec)
Order demand partners in a waterfall to maximize fill and yield.
What is it?
Mediation Waterfall helps you sequence demand sources for better fill inside Verion Ads. Mediation Waterfall is an AdTech module on Verion Ads that helps publishers and buyers sequence demand sources for better fill with clearer commercial control.
Why use it?
Order demand partners in a waterfall to maximize fill and yield.
When to use — and when not
- Use when your goal matches Mediation waterfall.
- Do not use if the menu item is hidden — the feature is OFF for you.
How it works in Verion
Open the Mediation waterfall module, configure the monetization control, then validate on a live/verified site.
Who it is for
- Publishers optimizing AdTech stack
- Buyers in PMP or guaranteed deals
- Ad ops teams managing yield
Step-by-step
- Open Mediation Waterfall from AdTech modules (feature=mediation_waterfall).
- Confirm domain/tag prerequisites and plan access.
- Configure partners, floors, or deal parameters for your goal.
- Launch on a subset of zones first.
- Measure fill/yield impact and roll forward carefully.
Best practices
- Change one major yield lever at a time.
- Protect brand inventory with Publisher Protection rules.
- Use Revenue Intelligence to validate module impact.
FAQ
What problem does Mediation waterfall solve?
Use Mediation waterfall when you need structured monetization controls beyond classic exchange listings.
What usually blocks Mediation waterfall?
Most often: domain verification, module plugin, and plan entitlement Feature key: mediation_waterfall.
Troubleshooting
Cannot open or use Mediation waterfall
First check: domain verification, module plugin, and plan entitlement. Requires the operator to enable the “mediation_waterfall” plugin when it is gated.
Mediation waterfall runs but results look empty/wrong
Confirm the module is enabled and related inventory/tag setup is complete for Mediation waterfall.
Was this helpful?