Quick summary (30 sec)
Run private marketplace deals with selected buyers and sellers.
What is it?
Private Marketplace (PMP) helps you operate invite-only deal inventory inside Verion Ads. Private Marketplace (PMP) is an AdTech module on Verion Ads that helps publishers and buyers operate invite-only deal inventory with clearer commercial control.
Why use it?
Run private marketplace deals with selected buyers and sellers.
When to use — and when not
- Use when your goal matches PMP.
- Do not use if the menu item is hidden — the feature is OFF for you.
How it works in Verion
Open the PMP module, configure the monetization control, then validate on a live/verified site.
Who it is for
- Publishers optimizing AdTech stack
- Buyers in PMP or guaranteed deals
- Ad ops teams managing yield
Step-by-step
- Open Private Marketplace (PMP) from AdTech modules (feature=pmp).
- Confirm domain/tag prerequisites and plan access.
- Configure partners, floors, or deal parameters for your goal.
- Launch on a subset of zones first.
- Measure fill/yield impact and roll forward carefully.
Best practices
- Change one major yield lever at a time.
- Protect brand inventory with Publisher Protection rules.
- Use Revenue Intelligence to validate module impact.
FAQ
What problem does PMP solve?
Use PMP when you need structured monetization controls beyond classic exchange listings.
What usually blocks PMP?
Most often: domain verification, module plugin, and plan entitlement Feature key: pmp.
Troubleshooting
Cannot open or use PMP
First check: domain verification, module plugin, and plan entitlement. Requires the operator to enable the “pmp” plugin when it is gated.
PMP runs but results look empty/wrong
Confirm the module is enabled and related inventory/tag setup is complete for PMP.
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