Quick summary (30 sec)
Fill unsold inventory with house promotions when external demand is soft.
What is it?
House Ads helps you serve first-party promos into unsold slots inside Verion Ads. House Ads is an AdTech module on Verion Ads that helps publishers and buyers serve first-party promos into unsold slots with clearer commercial control.
Why use it?
Fill unsold inventory with house promotions when external demand is soft.
When to use — and when not
- Use when your goal matches House ads.
- Do not use if the menu item is hidden — the feature is OFF for you.
How it works in Verion
Open the House ads module, configure the monetization control, then validate on a live/verified site.
Who it is for
- Publishers optimizing AdTech stack
- Buyers in PMP or guaranteed deals
- Ad ops teams managing yield
Step-by-step
- Open House Ads from AdTech modules (feature=house_ads).
- Confirm domain/tag prerequisites and plan access.
- Configure partners, floors, or deal parameters for your goal.
- Launch on a subset of zones first.
- Measure fill/yield impact and roll forward carefully.
Best practices
- Change one major yield lever at a time.
- Protect brand inventory with Publisher Protection rules.
- Use Revenue Intelligence to validate module impact.
FAQ
What problem does House ads solve?
Use House ads when you need structured monetization controls beyond classic exchange listings.
What usually blocks House ads?
Most often: domain verification, module plugin, and plan entitlement Feature key: house_ads.
Troubleshooting
Cannot open or use House ads
First check: domain verification, module plugin, and plan entitlement. Requires the operator to enable the “house_ads” plugin when it is gated.
House ads runs but results look empty/wrong
Confirm the module is enabled and related inventory/tag setup is complete for House ads.
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