Web Push Overview

What is it?

Web Push lets consented subscribers receive browser notifications for campaigns. It requires domain setup, VAPID keys, and explicit user opt-in — never silent spam.

Why use it?

Web Push needs VAPID keys, install snippet, consented subscribers, then campaigns (title, message, destination, quota).

When to use — and when not

• Use when your goal matches this channel’s delivery model.
• Use after websites/profile basics are complete.
• Do not use if the plugin is OFF for your account/network.

How it works in Verion

Install snippet per verified site; create campaign with send quota under the daily cap; never spam non-consented users.

Requirements

• Active Verion member account with email verified when required.
• Sufficient related credit balance.
• Website verified when the feature depends on inventory.
• Plugin enabled by the operator when gated.

Who it is for

• Publishers
• Advertisers
• Agencies operating Verion workspaces

Step-by-step

1. Open Web Push from the member menu.
2. Confirm credits and verification prerequisites.
3. Create or select inventory/creative for this feature.
4. Configure targeting and caps carefully.
5. Launch, then monitor delivery daily.

Screen options explained

• List view: status, spend/earn, and quick actions.
• Create/edit form: required fields blocked until valid.
• Help (?): opens this Knowledge Center overview.

Best practices

• Start small, measure, then scale.
• Reconcile credit burn against Analytics.

Common mistakes

• Launching before verification.
• Ignoring zero-delivery warnings.

FAQ

Troubleshooting