Quick summary (30 sec)
Negotiate publisher–advertiser deals outside open remnant for custom terms.
What is it?
Direct Ad Deals helps you create and track negotiated inventory agreements inside Verion Ads. Direct Ad Deals formalize custom pricing, volume, and placement terms between parties on Verion Ads.
Why use it?
Negotiate publisher–advertiser deals outside open remnant for custom terms.
When to use — and when not
- Use when your goal matches Direct deals.
- Do not use if the menu item is hidden — the feature is OFF for you.
How it works in Verion
Configure the Direct deals campaign or offer, fund it with the correct credits, then watch delivery quality.
Who it is for
- Publishers with premium packages
- Advertisers needing guaranteed volume
- Agencies brokering relationships
Step-by-step
- Open Direct Ad Deals and draft terms with the counterparty.
- Attach inventory, dates, and credit or cash terms.
- Get both sides to accept before delivery starts.
- Monitor fulfillment against the deal checklist.
- Close or renew based on performance and relationship.
Best practices
- Write measurable delivery definitions up front.
- Keep Messaging threads linked to each deal.
- Escalate disputes through Disputes & Complaints when needed.
FAQ
What problem does Direct deals solve?
Pick Direct deals when its delivery model matches your offer better than generic display.
What usually blocks Direct deals?
Most often: channel plugin gate, targeting, and campaign credits Feature key: direct_deals.
Troubleshooting
Cannot open or use Direct deals
First check: channel plugin gate, targeting, and campaign credits. Requires the operator to enable the “direct_deals” plugin when it is gated.
Direct deals runs but results look empty/wrong
Verify the campaign is active, funded, and not paused by quality or frequency rules in Direct deals.
Was this helpful?