Quick summary (30 sec)
Understand and improve the trust and reputation signals that govern marketplace eligibility and delivery priority.
What is it?
Account Quality Score It summarizes how healthy your sites, traffic, and campaign behavior look to the exchange. Higher scores typically unlock better matches, fill, and advertiser confidence. It helps you earn stronger delivery priority and partner trust. Chasing volume with low-quality hits or policy risks will depress score faster than it grows earnings.
Why use it?
Understand and improve the trust and reputation signals that govern marketplace eligibility and delivery priority.
When to use — and when not
- Review after complaints or sudden delivery drops
- Do not chase score with fake engagement
How it works in Verion
Configure the Account Quality Score campaign or offer, fund it with the correct credits, then watch delivery quality.
Who it is for
- Publishers optimizing inventory trust
- Advertisers filtered by quality thresholds
- Ops teams reducing complaints
- Members preparing for premium channels
Step-by-step
- Open Account Quality Score and review the component factors shown for your account.
- Fix broken websites, misleading redirects, and slow landings first.
- Align categories and geos with real audience behavior.
- Reduce aggressive formats or frequency that drive complaints.
- Re-check score after each remediation cycle.
- Maintain habits—score is ongoing, not a one-time badge.
Best practices
- Treat support tickets and disputes as quality signals, not noise.
- Prefer earned surf reputation over shortcuts.
- Use Publisher Protection and Trust Badge to reinforce positive signals.
- Audit pop and interstitial usage when scores drop.
- Celebrate score gains in Achievement Badges if milestones exist.
FAQ
What problem does Account Quality Score solve?
Protect delivery eligibility — low scores throttle or filter your sites and offers.
What usually blocks Account Quality Score?
Most often: site health, complaint history, and policy flags Feature key: quality_score.
Troubleshooting
Cannot open or use Account Quality Score
First check: site health, complaint history, and policy flags. Requires the operator to enable the “quality_score” plugin when it is gated.
Account Quality Score runs but results look empty/wrong
Remediate flagged inventory, then wait for the next score refresh cycle.
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