Verion glossary
Arabic explanations with English ad-tech terms.
- CTR نسبة النقر (CTR)
- Click-through rate: clicks ÷ impressions.
- CPM تكلفة الألف ظهور (CPM)
- Cost per thousand impressions.
- eCPM eCPM
- Effective CPM after actual revenue/spend normalization.
- RPM عائد الألف ظهور (RPM)
- Revenue per thousand impressions for publishers.
- Fill Rate نسبة التعبئة
- Share of ad requests that returned a fill.
- Viewability قابلية المشاهدة
- Share of impressions that met viewability criteria.
- Frequency Cap حد التكرار
- Max times a user may see an ad in a window.
- Conversion التحويل
- A valued action after click/view (signup, purchase).
- Attribution الإسناد
- Assigning credit for conversions to touchpoints.
- Inventory المخزون
- Publisher supply available for campaigns (sites, zones).
- Placement الموضع
- A specific slot where creatives render.
- Creative الإبداع
- The ad asset (image, text, video, native).
- Retargeting إعادة الاستهداف
- Reaching users who previously interacted with you.
- Escrow الضمان
- Held funds/credits until delivery conditions are met.
- Account Quality Score مؤشر جودة الحساب
- VerionAds trust & reputation score that affects marketplace eligibility and feature access.